What the role really is
A VP of Sales owns the how: the sales motion, the team that runs it, and the cadence that makes results predictable. They recruit and develop quota-carrying talent, install the process and pipeline discipline that lets a company scale past founder-led selling, and act as the translation layer between strategy and the front line.
Why it is hard to get right
The skills that make a great individual seller rarely predict great leadership, and the leader who can scale a team from five to fifty is often not the one who took it from zero to five. Stage fit, motion fit (PLG vs. enterprise vs. mid-market), and the ability to build rather than simply inherit a team are where most searches quietly go wrong.
How we approach it
We define the specific inflection point your sales organisation is at and the leader that moment demands. We look for evidence of building — teams hired, processes installed, results sustained beyond a single lucky quarter — and we pressure-test for the stage and motion that match yours.
- VP of Sales
- Head of Sales
- Regional / Segment Sales Director
- Sales leaders across PLG, mid-market & enterprise
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If this is the search in front of you, we would be glad to listen — no obligation, no process.
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